Vintage 1950s Reinad Amethyst Quartz and Turquoise Brooch
“UNIQUE” is the best adjective to describe this fabulous 1950s piece of jewelry by Reinad. This large floral design has three carved amethyst quartz stones, three turquoise stones and a large quartz center stone. Love the beautiful combination of these colors that go so well together because they are neighbors on the color wheel. The intricate bronze specs in the turquoise stones on the brooch is repeated in the turquoise coin chain.
Reinad's origins date to 1922 when the company worked exclusively in jewelry and ornaments for the garment trade. In 1941 the firm offered its first retail collection concentrating on enameled and jeweled pins either in flower designs or in novelty motifs. These pieces of jewelry are some of the highest quality, rarest and most sought after of all costume jewelry. These pieces were signed Chanel in script (for Chanel Novelty Co.) and produced only in the spring of 1941. In February 1941 Coco Chanel sued over the use of her name and won, thus the company changed its name later that year to Reinad Novelty Co., Inc. and the signature changed to REINAD to reflect the name change.
They produced few of their designs under their own name, but were for the most part a jobber/wholesale facility producing jewelry for many of the high end names you will recognize: Boucher, Carnegie and Eisenberg. [See "A Tribute to America" by Brunialti and Brunialti, p. 28.] Fred Rezazadeh in his book "Costume Jewelry" states "If you see a piece of Reinad jewelry you like, try to buy it, for you will not get a second chance”.